About Us

ROX Automation offers a balanced solution for machine builders struggling with the limitations of traditional PLCs and the high development costs of custom control systems. We combine the best of both worlds, providing an open, flexible system that simplifies development without sacrificing scalability.

The Problem

Machine builders face a difficult choice between traditional PLCs and custom DIY solutions. PLCs enable rapid development but often lack the durability, serviceability, and cost-effectiveness needed for mobile machinery.

Custom solutions offer full flexibility but require deep expertise, lengthy development cycles, and significant R&D costs, making them expensive and time-consuming.

In the end, PLCs struggle with scalability and costs, while custom solutions require extensive R&D. Both options have trade-offs that hinder efficient development.

Our Solution

At ROX Automation, we draw inspiration from automotive electronics architecture and the user-friendliness of Python, as well as the freedom and quality of open-source software, to create a system that bridges the gap between PLCs and custom designs. Our approach combines flexibility with simplicity, leveraging open standards and open-source software.

Our Role in the Value Chain

ROX Automation is a key link in the value chain, providing expertise and components for machine builders. We provide easy-to-use automation building blocks and share our expertise when needed. Our core team, supported by experienced freelancers and partner engineering companies, covers all aspects of robotics development, from mechanical design to user interfaces, databases, and remote management. ROX Automation provides technical leadership as architects or project leads, and we leverage our network to bring in additional expertise as needed.

We are more than a solution provider; we strive to become your partner in innovation, helping clients efficiently bring their ideas to life.

Our Values

1. Results: We focus on delivering real results. We set clear goals from the start and work hard to achieve them.

2. Collaboration: We work directly with our clients to reach shared goals. Together, we create simple, effective solutions.

3. Continuous Improvement: We make small changes, test them, learn, and keep improving. It’s all about taking quick steps to get better every day.